Upliift is a permanent equity partner focusing on European B2B software companies with €1-25m in revenue. They aim to partner with founders considering a full or partial exit in a way that aligns with the founders' and their businesses' needs. Upliift offers founders the flexibility to take some money off the table now, stay involved, and share in the future success of the business they've built. They emphasize long-term growth, avoiding the "flip" mentality. They seek businesses in niche markets where deep expertise matters. They target dependable businesses quietly powering industries, communities, and jobs. Upliift distinguishes itself by offering a "permanent equity" approach. This means they are not looking for a quick exit but aim to build lasting businesses together with the founders. They bring software industry and go-to-market experience, plus an advisor network to help companies grow further and faster. They prioritize fair valuations, focusing on long-term growth rather than short-term returns. The firm aims to offer valuations within a week and close deals within nine weeks. They value connections and trust, ensuring founders know the Upliift team working with them throughout the process. They are a European-focused investor, understanding the local context and avoiding the imposition of American-style practices. Upliift works with founders to write the next chapter of their business in a way that suits both the founder and the company. They provide financial freedom and the opportunity to gain a leading position in their market. They also offer flexibility on the initial investment, allowing founders to reduce risk while still benefiting from future growth.
Preferred startup development maturity for initial funding deployment.
Healthcare, Financial Services, Manufacturing & Distribution, Workforce Management, B2B Software
Core thematic spaces, technologies, and target market segments of interest.
Standard financial allocation per investment round.
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