APEX Capital is a sports-focused investment firm backed by world-class athletes. They invest across the entire sports landscape, ranging from early-stage companies that are redefining how sports are performed and experienced, to emerging concepts and established properties. Their investment strategies span Venture Capital, Growth, and Private Equity. The firm's athlete-led approach is a core component of their investment strategy, providing unique access to exclusive opportunities and aiming to create long-term value and deliver strong returns. They believe athletes possess a deep understanding of the sports sector, unrivaled access, and influential networks, offering a unique perspective on market opportunities. APEX pairs this athlete-driven insight with financial and operational expertise, crafting tailored corporate strategies and capitalizing on commercial opportunities to drive growth across their assets. Their investment model aims to drive strategic value, unlock exclusive deals, and shape the future of sport. The firm has a team of industry professionals across three countries with expertise in Sports, Media, Entertainment, and Finance. The firm is raising a $350 million fund to target European sports assets.
Preferred startup development maturity for initial funding deployment.
Sports, Media, Entertainment, Venture Capital, Growth Equity, Private Equity
Core thematic spaces, technologies, and target market segments of interest.
Standard financial allocation per investment round.
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