ETFS Capital

ETFS Capital is a London-based venture capital firm founded in 2018 that focuses on early-stage European fintech businesses. Their investment strategy is centered around partnering with founders who are aiming to disrupt the financial services industry. The firm leverages the deep industry knowledge and experience of its team, which comprises fintech industry veterans with a history in investment management and capital markets, to provide value beyond capital. They aim to build long-term relationships with founders and offer active support post-investment. ETFS Capital prefers to take a lead role in Series A funding rounds, but they are also open to co-leading or participating in rounds. The firm limits the number of companies they invest in each year to ensure they can actively support their portfolio companies. Their team brings experience in building and growing businesses and position themselves as a sounding board, offering insights and advice to founders throughout their journey. The firm's investment approach is rooted in a genuine philosophy of partnering with founders. They aim to transform the status quo in financial services by supporting innovative companies and their founders. Their portfolio reflects this approach, consisting of businesses launched by industry pioneers and disruptors seeking to change the narrative in their respective fields. ETFS Capital has a history tied to Exchange Traded Funds through acquisitions and exits detailed in their news section. This history could allow them to provide industry-specific advice to their portfolio companies within the space.
EcoMachines Ventures

EcoMachines Ventures is a London-based boutique investment company with a global reach, focused on early-stage investments. They look for entrepreneurs and businesses building exciting technologies with the potential to scale in large, proven markets. The firm aims to support teams actively and tailored to the needs of each business, offering more than just financial support. They are open to companies at seed stage or later levels of investment. When evaluating potential investments, EcoMachines emphasizes the ability of companies to clearly articulate the problems they are solving, the barriers they face, the required resources, and their achievable plan. This suggests a focus on businesses with well-defined strategies and a clear understanding of their market and operational challenges. The firm provides equity investment, access to a network of industry experts, brokering corporate linkages, and syndicating with other investors. This multi-faceted approach indicates a commitment to actively supporting portfolio companies beyond just capital infusion, aiming to facilitate growth and strategic partnerships.
Edenred Capital Partners

Edenred Ventures backs entrepreneurs in B2B software companies aligned with the future of work, professional mobility, corporate payments, and retail tech. Leveraging Edenred’s global network and expertise, they provide hands-on support, industry insights, and operational introductions to accelerate growth and drive successful exits.
Eight Roads Europe / Israel

Eight Roads is a global venture capital firm with a history dating back to 1969, originating as Fidelity Ventures. They partner with ambitious technology and healthcare founders across the world. Their global platform, encompassing teams in Asia, Europe, Israel, and the US, provides entrepreneurs access to a global ecosystem for leveraging talent, professional advice, and industry expertise. Backed by Fidelity, Eight Roads aims to offer flexibility and focus in supporting portfolio companies. They operate as a global investor, supporting companies' growth and international expansion.
Eight Roads Ventures

Eight Roads Ventures is a global venture capital firm with a history dating back to 1969 as Fidelity Ventures. They partner with ambitious technology and healthcare founders across the world, offering access to a global ecosystem to leverage and learn from. The firm has a global presence with teams investing in Asia, Europe, Israel, and the US. Eight Roads' commitment to innovation is global in scale, with partnerships with over 300 companies and investment teams across Asia and Europe. Their affiliation with Fidelity allows them to be more focused and flexible in supporting their portfolio companies, and also provides unique talent and sector expertise to investee firms. They believe that successful entrepreneurship requires courage and long-term commitment. Eight Roads looks to partner with ambitious founders across various regions. In Japan, they target technology, fintech, healthcare, and emerging technologies, primarily at the growth stage, and also provides operational assistance. In Europe and Israel, they invest in scale-up technology companies, focusing on helping them achieve global success. In India, they focus on partnering with ambitious healthcare and technology founders to build category-leading businesses, and deliver value beyond just capital.
Eka Ventures

Eka VC invests in founders creating positive system change by leveraging science, data, and technology to build a better economy. The firm focuses on category-defining technology companies that positively shape the world, making it more sustainable, healthy, and inclusive. They aim to back founders who are using information technology to change today’s archaic business systems to better serve humanity and the environment. Camilla Dolan's interests lie around the psychology of people prediction and trying to understand what makes individuals relentless in trying to change the status quo, and looking at new themes, currently exploring the power that connecting different disciplines together (hardware, software, science) could have on preventative healthcare.
Embryo Ventures

Embryo Ventures invests in founders at the earliest stages, focusing on ambitious pursuits that redefine the lived experience across fundamental dimensions of human life. They believe true progress is human at its core and back visionaries of our generation globally. The firm invests thematically across life’s essential infrastructure, targeting solutions that drive long-term structural change at scale. They focus on core systems that directly shape lived experience. They are opportunistic across models, technologies, and categories within their thematic lens. In Human Health, they invest across three dimensions: restoring health through surgical, procedural, and diagnostic innovations; sustaining wellness through longitudinal technologies for chronic condition management and early detection; and expanding potential by partnering with founders building frontier innovations that extend healthspan and unlock new dimensions of physical and cognitive performance. In Human Experience, they invest thematically in systems that define daily life, including connectivity, mobility, care, safety, and built environments.
Fearless Adventures

Fearless Adventures is an embedded venture capital firm that provides funding and support to founder-led businesses with growth potential. They distinguish themselves as more than just capital providers, offering a catalyst investment model to support passionate founders on their path to scalability. The firm seeks innovators and disrupters, and partners benefit from in-house marketing, data & analytics, financial reporting, and hiring expertise, forming open and honest partnerships to define visions, set targets, and achieve goals. The firm focuses on genuine investor partnerships, supporting underrepresented regions and founder groups, and aims to plug the skills and assistance gap left by generalist funds.
Felix Capital

Felix Capital is a venture capital firm that invests at the intersection of technology and creativity. They focus on the evolution of the human experience - at home, at work and in-between, investing across both B2B and B2C companies. They specifically target companies serving the 'Creative Class'.
Firestartr

Firestartr invests in globally ambitious digital entrepreneurs at the seed stage, helping them scale to Series A and beyond. They target companies leveraging lower "cost to experiment" and Internet-based go-to-market strategies to build disruptive Internet and software businesses. Beyond capital, Firestartr provides support for sustainable growth, drawing on their entrepreneurial successes and operational experience with leading technology companies. Their domain expertise and network of advisors aim to propel companies to subsequent funding rounds. Firestartr operates as a venture platform, syndicating investments with a curated network of domain experts. Their flexible pledge structure is designed to benefit both entrepreneurs (one line on the cap table) and investors (deal choice, tax advantages like EIS, and no lock-in). They emphasize adding 'smart' to money, assisting early-stage companies in key areas of business building.
Founders Capital
Founders Capital provides vetted investors direct access to top-tier private market opportunities, emphasizing transparency, founder-led communities, and deal-by-deal investment control. Their model leverages proprietary sourcing, AI tools, and a network of entrepreneurs to identify emerging trends and overlooked opportunities, offering premium access typically reserved for top-tier funds.
Frog Capital

Frog Capital focuses on providing growth capital and operational support to purpose-led European software scale-ups. They aim to help these companies scale effectively while retaining their original purpose and values. Their approach is based on a codified Scale-Up Methodology, which includes a framework built on experience from numerous scale-up journeys. They provide insights, podcasts, and toolkits for high-performing leadership teams and a comprehensive Operating Partner team to support rapidly growing businesses. Frog Capital recognizes the importance of balancing business growth with maintaining core principles and values, offering expertise in navigating the challenges of rapid scaling while staying true to the company's purpose. The firm aims to be a partner for entrepreneurial teams, funds, and investors looking to build value in European Technology Scale-Ups.
GrayBella Capital

GrayBella Capital partners with purpose-driven founders in DeepTech and HealthTech, scaling innovative projects with global disruptive technologies, particularly in Life Sciences, Diagnostics, Healthcare IT, Patient Monitoring, Embedded Software, and advanced tech domains like AI and Quantum Computing.
Houghton Street Ventures

Houghton Street Ventures focuses on investing in entrepreneurs from the London School of Economics and Political Science (LSE). They believe LSE founders are uniquely positioned to build impactful companies, having raised over $30 billion in venture capital collectively. The firm aims to support these founders from Pre-Seed to Series A, providing 'Critical Capital' which emphasizes early-stage investment and the importance of diverse thinking and interdisciplinary approaches. They back companies that harness the power of the humanities, social sciences, and technology. The firm provides a conduit to everything the LSE has to offer to maximize their chances of success for its portfolio companies. Houghton Street Ventures' approach to investing reflects a belief in the potential of LSE founders to create category-defining businesses. The firm does not focus on specific sectors or geographies, but rather invests in the best LSE-affiliated companies. They leverage the LSE ecosystem to provide expertise, energy, and encouragement through a global support network. This network enables portfolio companies to enter new markets, extend their funding, enhance their talent pool, expand their operations, and elevate their potential as a society. The firm's value proposition extends beyond capital, offering inspiration, insight, influence, and investment. They aim to be true partners to their portfolio companies, drawing on their own experiences as founders, investors, and operators to provide support. This partnership is designed to accelerate the ambitions of LSE founders and help them realize their vision.
Illuminate Financial

Illuminate Financial is a thesis-driven venture capital firm focused on fintech and enterprise software companies. They invest in technology solutions for financial services. They position themselves as sector specialists with unrivalled domain expertise, having experience as entrepreneurs, vendors, industry executives, and end consumers. The firm emphasizes building longstanding relationships based on mutual trust and delivering strategic interests. They are backed by world-leading financial institutions as LPs and strategic partners, providing diverse market and industry knowledge.
Impetus Capital

Impetus Capital focuses on bridging private and capital markets to support top tech growth stories in Emerging Europe. Their investment strategy centers around identifying and backing exceptional founder-led tech companies that are experiencing rapid growth and aiming for global expansion. The firm emphasizes early growth stages, structuring deals from pre-IPO through IPO and exit windows, and remains a long-term active investor. They prioritize companies with a Bulgarian/Romanian angle, showcasing a specific focus within the Emerging Europe region. Their core belief is that growth creates value, and they strive to help portfolio companies achieve "blue ocean" strategies, using speed as a key competitive advantage. Impetus Capital aims to be a driving force and stimulus for portfolio companies, accelerating their growth and success.
InReach Ventures

InReach Ventures is an AI-powered Venture Capital firm focused on investing in early-stage European startups. They utilize proprietary software, known as DIG, to discover, evaluate, and support investments in promising companies. Their primary focus is on identifying the best fit between a business idea, the founding team's DNA, and their ability to execute on the product and technology. They leverage their extensive experience in strategy, product, technology, and operations to support portfolio companies through the company-building process.
Iron Wolf Capital

Iron Wolf Capital is a venture capital firm focused on investing in exceptional founders building global AI and deep tech startups in the Baltics and diaspora. They are driven by a passion to contribute to the thriving ecosystem of innovation and growth in the region, combining local knowledge with a globally-minded and forward-looking perspective. The team has complementary backgrounds in finance, science, impact, tech, and marketing, and share a desire to work with and support ambitious and hardworking founders with entrepreneurial backgrounds and principles.
JamJar Investments

JamJar Investments is a venture capital firm that focuses on early-stage consumer brands. They explicitly state that they 'love, help & invest' in these companies. The firm was founded and is run by the founders of Innocent Drinks, a successful juice company that was sold to Coca-Cola. This provides them with unique operational and brand-building experience, which is highlighted by their portfolio. The firm's investment approach appears to be centered around identifying and supporting consumer brands with strong potential for growth and market leadership. Their portfolio includes companies across various consumer categories such as food & beverage (Deliveroo, Innocent), personal care (Wild), pet products (tails.com), and digital services (Runna). They are actively involved in helping the companies by leveraging their experience. JamJar leverages the founders' experience in scaling Innocent Drinks from a market stall to a leading European brand. The team likely provides practical advice and support in areas like branding, operations, and international expansion. Their history with Innocent allows them to bring real-world operational expertise in the consumer brand space. They aim to partner with brands that resonate with consumers and have the potential for significant growth.
Kinetic Investments

Kinetic Investments is a venture capital firm focused on early-stage companies transforming the digital landscape. They aim to drive startup ambitions to success through strategic investments and dynamic partnerships, actively working with portfolio companies to help them achieve their dreams. The firm's origin story highlights a background in building and scaling digital businesses, including a successful exit via acquisition by Catena Media. This operational experience informs their investment approach and value-add to portfolio companies, providing support in areas like digital marketing, website development, and scaling operations. Kinetic Investments looks for entrepreneurs with vision, regardless of whether they are at the concept phase, have a business plan, or are already generating revenue. They are open to hearing from founders and want to engage in conversations, indicating a proactive and approachable stance. The firm's name, derived from the Greek word 'kinetikós,' meaning 'one who puts in motion,' reflects their commitment to actively helping their portfolio companies grow and succeed. The firm's history of building and exiting digital businesses suggests a particular affinity for businesses operating in the online sphere. While the specific industries they invest in are diverse, their operational expertise in digital marketing and website development likely gives them a competitive advantage in evaluating and supporting companies in these areas. Their strategy seems to involve taking an active role in their portfolio companies, leveraging their past operational experience to provide practical support and guidance. They focus on helping their portfolio companies navigate complexities and scale effectively.
Leafy Tunnel

Leafy Tunnel is a Venture Capital firm investing in alternative medicine, specifically focusing on the transformative potential of medicinal cannabis and psychedelics. They aim to fuel the growth of pioneering companies at the forefront of research, development, and commercialization in these sectors. The firm believes that these modalities, when applied in a controlled and therapeutic setting, can unlock the mysteries of the mind and offer new approaches to healing. They emphasize the convergence of ancient wisdom and modern science, and the integration of art, music, and culture with therapeutic practices to amplify self-exploration and emotional liberation. Leafy Tunnel seeks to partner with entrepreneurs and startups that share their vision for the future of alternative medicine and are poised to make a positive impact. Their investment approach is rooted in rigorous and comprehensive analysis, honest feedback, and a commitment to ethical and sustainable practices. They invest in alternative medicine to address mental health and pain disorders, which can lead to a brighter future of medicine and treatments in the alternative medicine space.
London Real Ventures

London Real Ventures positions itself as the world's first media-powered investment firm, seeking to provide not only capital but also significant media exposure to its portfolio companies. They invest in cutting-edge Web3, AI, and Metaverse companies, recognizing that financial investment alone isn't sufficient for success. Their core thesis revolves around the belief that startups need immediate access to customers, community, and cash flow. To achieve this, they leverage the London Real media platform, which boasts a substantial reach of over 5 million subscribers and a billion views, to introduce their portfolio companies' brands, visions, and product ecosystems to a large global audience. The firm's investment strategy involves a 'Quadruple Threat' approach, focusing on Venture To Capital, Production, Distribution, Connection, and Cash. They produce high-quality, two-hour interviews hosted by Brian Rose with the CEOs/Founders of their portfolio companies. These interviews serve multiple purposes, including promoting the company, attracting further funding, assisting in recruitment, and generating new customers. They use the London Real platform to distribute the content, reaching a wide audience. The firm also provides a connection piece, leveraging their network. London Real Ventures aims to address the challenge of achieving mainstream success in today's digital landscape. They believe that merely having technology and capital is insufficient. They focus on sectors like blockchain, artificial intelligence, and the metaverse, aiming to help brands gain relevance, attract customers, build partnerships, and scale effectively. By combining venture capital with media power, they seek to accelerate the growth and adoption of their portfolio companies' solutions, giving them a competitive edge in the market. Brian Rose, the founder of London Real Ventures, emphasizes the importance of media cut-through in a rapidly evolving digital ecosystem. The firm's integrated approach, combining investment with content creation and distribution through a large existing media platform, provides a unique value proposition for companies in the Web3, AI, and Metaverse spaces seeking both capital and significant brand exposure.
Luminous Ventures UK

Luminous Ventures is a London-based fund that focused on investing in Deep Tech companies. Their specific interest lay in the application of innovative technologies within the healthcare and life sciences sectors. They targeted companies at the Seed and Series A stages, providing crucial early-stage capital to fuel growth and development. Their investment strategy encompassed companies located in both Europe and North America, demonstrating a transatlantic approach to identifying promising Deep Tech ventures. The fund is now fully deployed and not making any new investments.
Martlet Capital

Martlet Capital provides patient capital and operational support to exceptional founders, helping companies scale from first-round through to exit. They emphasize value-add beyond capital, including operational VC backing via EMV Capital.