Nielsen Innovate Fund

Nielsen Innovate (NIF) is an early-stage incubator and investment fund that specializes in retail, research, marketing, and media technologies. Their goal is to help early-stage startups become successful global companies by providing mentoring, strategic guidance, operational support, and introductions to potential follow-on investments. Unlike traditional investment funds, NIF offers a strong connection and access to Nielsen and its globally located Fortune 1000 clients. NIF leverages Nielsen's global reach, expertise, and knowledge base to provide startups with an unrivaled advantage. They offer hands-on support, business development opportunities through Nielsen's extensive client network, access to emerging markets, and follow-on investment potential. They look for entrepreneurs with disruptive and opportunistic digital technology know-how, aiming to convert ideas into global businesses. Their strategy involves nurturing founders from idea to commercialization, working closely with companies to solve unique challenges, and providing strategic advice. They believe in strong, sustainable partnerships and aim to be there to help in any need. The fund was launched in 2013 by Nielsen and Partam Hi-Tech, with additional investors joining later.

retail, research, marketing, media technologies

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