New Theory Ventures

New Theory Ventures is an evergreen fund and venture catalyst that invests in women and diverse founders, bolstering innovative brands, and supercharging new theories to market. The firm aims to rebuild the economic order so that purpose and profit compound. Their investment philosophy is rooted in the belief that profit should fund purpose, and purpose should create profit, fostering a synergistic relationship between financial success and social impact. New Theory Ventures aims to shift power dynamics in venture capital by providing capital and support to underrepresented founders at the helm of impact-forward and innovative companies. The firm amplifies and accelerates founders through four targeted tiers of investment, focusing on those who are disrupting the status quo and scaling impact. They seek to invest in founders committed to driving change and making the world a better place. The evergreen fund structure allows for long-term investment horizons and sustained support for their portfolio companies. New Theory Ventures focuses on companies that resonate with people of all colors and backgrounds. The firm also emphasizes the importance of brand building and community engagement, leveraging innovative marketing strategies and influencer relationships. Nikki Eslami's personal experience as a female founder who was underfunded and underestimated drives the firm's mission to create a more equitable and impactful investment landscape.

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