Microtraction

Microtraction is an early-stage venture capital firm focused on investing in African startups at the pre-seed stage. They aim to be the first institutional check for ambitious founders building high-growth, technology-driven businesses targeting billion-dollar markets. Microtraction invests $100,000 for 7% equity in their portfolio companies. The firm is sector agnostic, indicating a willingness to invest across diverse industries. However, they prioritize founders who demonstrate resourcefulness, intelligence, and the potential to build scalable businesses. Microtraction provides not only capital but also mentorship and access to a community of other venture-backed founders, leading investors, and subject matter experts to support portfolio growth. Microtraction's investment philosophy centers around 'Founder Love,' emphasizing a commitment to supporting founders through challenges and successes. They provide an open application process, allowing founders to apply for funding year-round without needing introductions. The firm also helps founders develop a strategy for raising their seed round within 12-18 months, given the fulfillment of certain company metrics. Their limited partners (LPs) include other VCs and angel investors who are actively looking for promising African startups. Microtraction differentiates itself by operating as a team of founders and operators who share the entrepreneurial mindset, providing startups with direct access to capital for scaling. They emphasize the diverse experience of their investors and the ability to unlock access to influential individuals and companies.

Sector agnostic, technology driven businesses

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