Juuri Partners

Juuri Partners is a Finnish private equity firm focused on supporting the growth of established and profitable small and medium-sized enterprises (SMEs) in Finland. Their investment strategy combines active minority investments, debt financing, and strategic business support to help entrepreneurs and owners develop and grow their companies. Juuri Partners aims to be more than just a capital provider, acting as an external sparring partner committed to the long-term success of their portfolio companies. The firm enables changes of generation and ownership, corporate acquisitions, and ownership structure reorganizations that motivate entrepreneurs. They provide expertise from their team and networks to create and implement growth-oriented strategies. Juuri Partners targets Finnish SMEs with a turnover of approximately 5 to 150 million euros, emphasizing the importance of a healthy business with a competitive product or service and a stable industry outlook. They seek companies with owners eager to grow and develop their operations, willing to commit to mutually agreed-upon objectives. Juuri Fund, managed by Juuri Partners, receives commitments from well-established Finnish institutional investors. The firm's investment approach involves active development of target companies and strategic exits. They look for companies that are like plants with solid roots, pushing for growth and eventual flourishing. Juuri Partners' team provides diverse expertise in areas such as business development, board work, business management, marketing & brand building, financing, technology, mergers & acquisitions, and private equity investing. This diverse expertise allows them to provide comprehensive support throughout the investment lifecycle.

SMEs, established businesses, profitable companies, growth-oriented companies

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